Many Internet marketers consider Facebook and Twitter to be the pillars of online social media presence. This is evident because these are the two biggest networking platforms that have become hotbeds of activity in recent years. With millions of users accessing these platforms daily, it is not surprising to see that they significantly impact search engine rankings. This means that Facebook and Twitter, and Google’s main search engines also note how popular a site is through these social media outlets. But does this mean that social media has a direct bearing on SEO? Go to scamrisk.com to learn more.
Let us look at it in another way. There is no denying that Facebook and Twitter are popular places for Internet marketers to advertise their products and services. The question then is whether having a huge number of followers will really translate into an increase in the site’s SEO ranking. The answer is ‘not directly’. To some extent, it is the social interaction that improves the SEO ranking of sites more than the volume of traffic.
It is true that having large numbers of followers will help you attract people to your social accounts. This, however, is of little use if they do not share your content or if they do not visit your site. For this to happen, you would need to have high quality content which can be accessed easily and regularly by interested parties. This means that social media needs to have relevant and fresh content and this is where good SEO comes in.
So, does social media have an impact on SEO? Yes, it does, but only in an indirect way. Having great and original content is not enough as you also need to make sure that it is presented in the best possible manner on social media. Original content is important because it helps build your brand as well as increases your visibility in the long run.
However, it is important to keep in mind that there are a lot of people who misuse social media and use it as a platform for spamming and distributing junk and spam links. This can have a very negative effect on your ranking. This is why it is important to ensure that you use social media only as a means to interact with your followers and visitors.
If you find that you want to use social media for marketing purposes, then there are a few things that you need to keep in mind. First of all, never share any information that you are not 100% certain about with everyone you know. Always be honest and make sure that the information passed on to others stays intact. If you are looking to improve your social media presence, then make sure that you stick to the basics of creating useful and original content.
Another thing that you must remember is that social media should only be used to engage and relate with your audience. So, when you are creating content related to your business and you want people to read it, make sure that you don’t spam the readers. Keep the information original, provide insightful and helpful insights, and only add up those points that are helpful to the reader and would convince them to purchase your products or avail of your services. By doing so, you will be able to drive traffic to your website and increase your online visibility and business.
You can easily see the benefits of having a strong social media presence if you follow these simple tips. Although this process may take some time before you get to reap the benefits. But once you get the hang of it, you will definitely find it very helpful. Thus, when you ask “Does social media affect SEO? “, the answer is yes.